UX/UI & Graphic Designer with 5 years of experience across branding, digital, and print. I specialise in transforming ideas into intuitive, visually compelling experiences that resonate and perform.
Former Chief Editor at Be.You Magazine and Web & Graphic Design Mentor at Yoobee College of Creative Innovation, with experience leading creative direction and mentoring emerging designers.
Now based in Ahmedabad, I bring a global perspective shaped by my experience in New Zealand — combining Kiwi design precision with India's dynamic visual culture.
Cohesive visual identities — from mark-making to complete brand systems — that make your audience feel something before they read a word.
Intuitive digital experiences built around real user behaviour, delivering clarity, engagement and conversion at every touchpoint.
Social content, decks and marketing assets engineered to stop the scroll and communicate your message with confidence.
Magazine layouts, brochures and brand collateral — type, grid and image working in perfect harmony.
Wearable brand stories. Apparel people actually want to own, built on strong visual identity foundations.
Mentoring the next wave of designers through real-world projects, honest critique and a process-first mindset.
Where it all started. Built a solid foundation in visual communication, typography, layout design and branding fundamentals — developing an eye for detail and a design-first way of thinking.
Levelled up into digital experience design — learning to think from the user's perspective. Wireframing, prototyping and user journey mapping became the language of solving problems with empathy and precision.
Took on real clients while still studying — designing brand identities, social media campaigns and content for small businesses. Learned the hard way that good design means listening first, then creating.
Joined a professional environment and applied UX thinking to real product challenges — from wireframing and usability testing to collaborating with stakeholders to align design decisions with business goals.
Owned the full creative and editorial direction of the campus publication. Built and managed a cross-disciplinary team — producing a magazine that amplified student voices and earned recognition across New Zealand.
Guiding the next generation of designers through UI/UX, web design and graphic design — building curriculum, running critique sessions and mentoring students toward careers that matter.